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Showing posts with the label Canon journey

Canon: Evaluation

Evaluation of editing the first front magazine cover design For the first front cover, I knew that I wanted to add a collage of different locations. The reason for this was that I knew that it would be different compared to other Canon campaign magazines, and I wanted this one to stand out compared to their previous ones. I also knew that my overall theme for this Canon campaign was going to be about travel, so I wanted to make sure that the majority of the information was about travel. I also knew that I wanted "Shoot your travel" to be a constant theme in my designs as it is a masthead that I created and fits really well with what I am creating. I wanted this to be the first information people see when they pick up the magazine and putting it in the middle made this effect. I also wanted to take into consideration that my audience is 15-25 I had to make it appealing for my age group in all of my designs. I wanted this design to inspire people to take pictures while they go ...

Canon: Final product & feedback

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Responses and feedback from the first front magazine cover design These responses are about what they like about the design. These are positive responses and they talk about what they like about the design. The first response is about the layout of the images. I am glad that my audience likes the layout of the pictures as I wanted one to be the background and I wanted four different locations in the photo collage.  I like how they like the layout and they understand what the front cover is about and how it fits well with the Canon Journey campaign.  This response tells me that they like the design of my front cover and there is nothing that they don't like whether this is the position of certain information on the front cover.  This is good feedback as I did put a black shadow around the text that is on the beach but the font must not have made it separate from the beach colour and white text. For this reason, I am going to change the colour to black as I want people to b...

Canon Post - Production Diary

Getting images organised The first task I did was finding images I wanted to use from previous holidays I have been on. As I had already gotten the pictures it meant that I did not need to go and get any of them. But I did go and get one of the sunsets at Sunderland Roker beach. I took this picture in case I wanted to use it for people to see how nice the sunset is in my local area. The way I organised and figured out which pictures to use was to see what I wanted to create and how I wanted everything to be layered out by using a flat plan.  The creation process of magazine front cover design one I made a flat plan design of what I wanted to include and where I wanted everything. This really helped me as it meant that I knew that I might have some space to add some more designs that would make the front cover interesting and this is what I actually did.  Even though I did not plan out some of the most important parts of the magazine on the flat plan sheets it did not restrict ...

Production: Main project

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The editing process of a magazine cover one Adding a beach background colour The first part of the magazine front cover I started was the background. This is because I knew that I wanted a beach as it is the most relaxing part of a holiday. I knew that I wanted a picture of where you could see some of the beach but most of the waves. This is because people can do water sports such as surfing, jet skiing and more relaxing boat trips.  Adding collage of different locations The second part of the magazine cover I started was to make the photo collage from the pictures I had chosen. The reason why I did this was that I knew that it was going to be the focal point of the magazine. I chose four different pictures from different places around the world. I did this as travel can mean what you want it to indicate whether that is going abroad or going down to your local beach and area. All four pictures resemble this as most of the pictures are from abroad but one of them is in the city I li...

Canon pre - production: Logistical elements

Resource list This is the resource list, I have added all of the equipment needed. I don't need a lot as I already have the pictures that I need for my front cover already but I have this equipment in case I needed them. I also used this type of equipment when I was taking these pictures. As I own all of this equipment it means I can take images whenever I need to which is helpful.  Personnel list As I am the only one working on this project it means that I am responsible for all of the jobs needed to create this project. This means that I would need to use time management if I don't it could mean that I could overwork myself and I would feel pressure and stress. Contributors release form   I am the only one who is doing this project, which means that I don't need any background actors. Also as this is a front cover about Travel it means that I wouldn't need anyone as I would just want locations or tourist spots on my front cover.  Location release As my front ...

Canon Pre-production: Creative elements

Creative ideas for magazine cover one Background image - A beach that has mostly waves in the picture. This is because I think that a beach reminds people of going on holiday and being in the sun.  Main images  - I  want the main image to be a small collage of the different places I have been to (4 different images). I want this to be in the middle left of the cover. This is because I can add some text on the right side of the cover. The pictures I want to include are of tourist spots, beaches and some relaxing places. I like these pictures to allow places where you can take a picture. This is because it would inspire people when they go away to do the same and it is various places as most places have a beach for example. Smaller image - This image is going to be a Canon PowerShot sx730hs camera. This is the one I personally use and have shoot some of these pictures on. This camera is great for travelling as it is small and compact.  The colour scheme - It is goi...

Canon project Rationale

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  My idea for the Journey campaign The type of journey I have chosen is  Travel   and I am going to add some personal places I have been to all around the world in my life so far. This journey shows how fortunate I have been to be able to travel to these destinations at a young age and to create unforgettable memories. I want people to understand how beautiful the world is no matter where in the world you go. I want people to understand that shooting pictures while you are abroad is amazing as when you look back on the picture you will be able to see all of the details that the camera has picked up on.   You would also be living the moment all over again.  As travel is big to see on social media everyone is invested in where they went and what they recommend when they were there. These could be trips, restaurants, sightseeing, and companies to do travel and trips with. The main part I would be focusing on is sightseeing and trips, as this is one way of seeing ev...

Canon - Investigation and Analysis

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Client research The clients are Canon which was founded on 10th August 1937 in Tokyo Japan. Canon claim that they let "people push boundaries of what is possible through imaging". They are an industry-leading technology supporting feature demands of  videographers, photographers, office workers printers, medical imaging  and many more . They have not specified what type of journey but they have given us some prompts if people are struggling such as travel, sports, information of any kind, and many other specific topics. These topics are just helpful guides but this does not stop you from using your own ideas, you could pick a journey people to make every day and people can relate to and start for themselves. Or you could do your personal journey that you have gone on and one you are still on. The possibilities are endless you just got to pick the right one for you.  Subject matter research The purpose of the Journey campaign is that they want young people to c...