Pre-Production: Creative Elements

Creative ideas for advertisement

The 'storyboard' is helpful for our TV advertisement. This is because we can see what is going to happen in each scene. Planning out what scene is going to have this type of activity and we can see what type of shots we are going to need when we are filming. Overall I think doing a TV advertisement is a perfect idea as people can see what type of activities they can do for exercise and it is not full on, it is more fun which would make you forget that you are doing exercise.

For the podcast, the script planning is perfect as we can see what we are going to answer and give advice too.  

Storyboard for TV advertisement

This is our storyboard for the NHS Better health campaign related to 'getting active'. This storyboard has 9 scenes which include the introduction and outro. We have put what type of shot that scene is going to be and what the person is doing throughout these scenes. 

This TV advertisement gives them the realization that they need to be more motivated and active and this is how they are starting their journey:


This starts off as a person watching YouTube videos in a messy gamer's bedroom. This person is not motivated into doing physical activities but they then start to see a change in feed on their TikTok. They then start to get influenced and motivated by these TikTok and they start to try them out for themself, and they are becoming active in a fun way.

Using this storyboard we are going to film a representation of what this would look like, this can also help our audience as they might be able to relate to different key points of this TV advertisement. 

This would also help our actors know where they need to be positioned for the different scenes. This would also give them a representation of where we are going to film, and what kind of setting they are going to have around them. Which can help with the mood that they are creating.

Script for TV advertisement

Overview

Here is our script and this has all of the scenes that are going to happen. We have all of the actors with the actions and lines they are going to say and do. We also have all of the scenarios and what gets them from being inactive and then them becoming active. We see their journey and how much better they feel even though it was hard for them at the beginning and early days of changing their lifestyle. 

We see in the script and storyboard that they struggle with getting motivated and getting active. From boredom, they go onto TikTok and come across a fun getting active account and they start their journey for a better healthy life.

Why a TV advertisement is perfect for the NHS Better health campaign

The 'storyboard' is helpful for our TV advertisement. This is because we can see what is going to happen in each scene. Planning out what scene is going to have this type of activity and we can see what type of shots we are going to need when we are filming. Overall I think doing a TV advertisement is a perfect idea as people can see what type of activities they can do for exercise and it is not full on, it is more fun which would make you forget that you are doing exercise.


Scene headings

For the headings of the script, we have put in it is 'INT' or 'EXT'' and this tells us if it is interior or exterior and this depends on where the scene is being filmed. 

the first scene is 'INT' in a gaming room (as the actor is a gamer) during the daytime. This little amount of description can be useful as we know what type of environment we are going to film in and what time of the day, and we also know that it is an interior scene.

Underneath these headings, we have a description of a teenager who is a gamer. We see that they are inactive and don't do much or any exercise throughout the weeks. We get to learn what they do during the day and it is the same routine which is unhealthy as it does not make them motivated or healthy. We then see after finding a fun exercise account that there is another actor who helps the gamer get into exercise and change their routine healthily and positively. 

Script for Podcast



These are our questions and answers from our google forms that we ask members of our class to participate in and give us questions so we can use them in our podcast. We have the exact questions people have asked, and some information about the type of answers we would give them. We would probably go into more detail about our answers and discuss answers, opinions, and perspectives. 
We asked questions related to young people doing exercise and what they would want to know. This is because our age group is 16-20 and we needed relevant questions as we also needed to give our opinions and solutions as we can relate to the people who have answered the google forms. 

Why doing a podcast is also the best decision for the NHS better health campaign
For our audience research, we thought doing a podcast would be beneficial as loads of people listen to different types of podcasts whether that is influence talking about their life off and on social media, or celebrities talking about their career or other subjects that people like to listen to other than music. As there are loads of different types of podcasts we have found out that there would be podcasts about fitness that people can listen to. To add to these different podcasts we have added our own ideas into doing a 'healthy eating' podcast about questions people have asked about eating and what is known as 'healthy' and what is known as 'not so healthy'.

What the final product should look like for the podcast
In the edit for the podcast, I am going to add zoom in and outs for where I feel like it is a good part to do so. This is because the clips in that I use a zoom-in or out transition would be already fitted well in the podcast, but the zoom-in or out would make it stand out even more. I am going to add text that can make whatever the person has said even more interesting or sarcastic. This is to add even more comedy to the podcast. I would be adding text for all of the questions so people can have the option to read the question as well as it is read out to them.

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