Project Rationale
Pitch PowerPoint presentation
what's our vision?
Our vision is that we want to inspire our audience which is aged 16-20 years old's to look after their health and live a healthy lifestyle through better eating and exercising. We are going to share this through audio which is going to be in the form of a podcast and a TV advertisement. This is because the audience will get to hear the information and also be able to watch the information that can show you how to make exercise fun.
We have created a slogan (think it, do it, live it) that can give people some incentive for the steps they could take before they try anything.
These are the ways that some people could use this slogan on their road to fitness. The step that they will take first is they would think about what they want to achieve and how, they will then start to eat healthy and exercise parts of their body that they want to focus on to make them healthy, then eventually they would be living their dream. These steps listed won't happen straight away, there is a process and commitment to reach your end goal, and with the right dedication and motivation, they will be able to reach this!
What our PowerPoint includes
This PowerPoint has everything we are going to talk about. In one of our slides, we have 'our client' which is the 'NHS better health campaign'.
We have audio recorded through all of the slides, and our dialogue tells our audience information about what our 'aims are', 'our plan', 'our schedule', 'subject area', 'client research', 'survey' 'focus group', 'final decision' and 'requirements of the brief'. The dialogue that we have during the audio recordings is some parts that one of us has read out might include sentences or keywords that are already typed up into the PowerPoint presentation.
The information from the dialogue is on the PowerPoint slide once you have listened to what one of us has said about that specific slide you can read the information typed up as it could include more than the audio. This means that people can fully interoperate what we are doing for our advertisements clearly and they will understand the benefits of our audio recording PowerPoint, podcast, and video advertisement.
Audience consumption
After people have listened to our presentation there will be a google form where people can give us feedback which we may take into consideration with our TV advertisement or our podcast, and if needed we can add some of the feedback to our PowerPoint presentation. We would want this feedback to be honest and helpful as we can use this feedback and if the feedback is brief it won't be as helpful as someone else who expands on points. This is because it makes it easier for us to narrow down what we need to include and what we don't need to include.
People would see the TV advertisement on a YouTube ad as it is a longer form of advertisement. People would also be able to listen and watch the Podcast on YouTube as it allows the audience to watch the podcast which includes some onscreen editing such as text and effects.
Overall the audience will get a range of advertisements, and we will be showing the audience content around the topic getting active. This is because our client is the NHS and this is one of the many campaigns they provide for people to get involved in.
The form of content this information will be shared as
PowerPoint presentation with audio about each of the slides in more detail or just an audio version of the text, so if people prefer listening instead of reading they have that option. In this PowerPoint presentation, we have all of the important information that our audience will need to know about our project rationale. Also, it gives you a little information on why we think these ways of showing our ideas are the best way.
We then are going to create a podcast full of questions about exercise and healthy eating. These questions will be from our audience and we would answer them and give them advice on how to get into a good routine, how to get over the barriers, and how to make exercise more enjoyable for everyone.
Audio recording of presenting the pitch
Here is where you can listen to the audio of our pitch being presented:
This is an audio recording of us presenting our pitch to others. This is an audio of us going through our slides and talking about what each slide is about. At the end of our presentation, we asked our audience what questions they would want to know. One of them asked, "where are we going to listen to your podcast?" The main platform is going to be YouTube as this is a free platform.
YouTube for example is a great platform as this allows our audience to listen to our podcast and can interact using the comment section, and like and dislike buttons. Another way that this is a great platform is that as our podcast is filmed and not audio recorded people can see our presenters perform. This is a good idea as for a visual element of our podcast they would be able to see our presenters thought processes for their answers example movement of hands.
For the podcast on YouTube, I would be adding different information to make the podcast more enjoyable for our audience who likes to watch podcasts as well as listen to them. As there are a lot of different questions I am going to add text to indicate which question they are answering, add zoom in and out, and text, throughout the podcast to make it more entertaining.
Reflect on people's responses
One person asked if this podcast is just for us or can anyone listen to it. Anyone can listen to it on YouTube. This is because we want people in the age group 16-20 to get active and look after their health and we think that our podcast can help with that. Also, people in this age group watch YouTube whether that is entertaining content on podcasts.
Behind the scene of filming the podcast
Here is the scene image of filming the podcast. We have our presenters reading the script, and the camera set up with the mic, (to go onto the tripod to get a wide-angle shot). We picked this location for a podcast filmed to watch because it is the type of environment that I have seen. This is because there is a sofa which makes it a more relaxed and comfortable environment.
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