NHS Better health - Interpreting the Brief
Clie nt Research Brief With the new launch of the NHS better health campaign, they have asked us to promote their campaign and topics to a wider audience of 16 to 20-year-olds'. The topics we can choose from are 'losing weight', 'quitting smoking', 'getting active' and finally 'losing weight'. They have advised us to pick two topics from this selection. They want us to promote their campaign and topics through 'radio advertisement', 'TV advertisement', 'advertising or promotional material' which includes leaflets and posters known as print. The type of promotional advertisement we have chosen is 'TV advertisements' and 'radio advertisement'. This is helpful as some people prefer to listen to information as they can channel it better and could be more likely to participate. Some people get inspired by watching advertisements that apply to them, which would make them more likely to participate in this campaign. S...