A1 skills development

  My idea for the Journey campaign The type of journey I have chosen is  Travel   and I am going to add some personal places I have been to all around the world in my life so far. This journey shows how fortunate I have been to be able to travel to these destinations at a young age and to create unforgettable memories. I want people to understand how beautiful the world is no matter where in the world you go. I want people to understand that shooting pictures while you are abroad is amazing as when you look back on the picture you will be able to see all of the details that the camera has picked up on.   You would also be living the moment all over again.  As travel is big to see on social media everyone is invested in where they went and what they recommend when they were there. These could be trips, restaurants, sightseeing, and companies to do travel and trips with. The main part I would be focusing on is sightseeing and trips, as this is one way of seeing ev...

Client research The clients are Canon which was founded on 10th August 1937 in Tokyo Japan. Canon claim that they let "people push boundaries of what is possible through imaging". They are an industry-leading technology supporting feature demands of  videographers, photographers, office workers printers, medical imaging  and many more . They have not specified what type of journey but they have given us some prompts if people are struggling such as travel, sports, information of any kind, and many other specific topics. These topics are just helpful guides but this does not stop you from using your own ideas, you could pick a journey people to make every day and people can relate to and start for themselves. Or you could do your personal journey that you have gone on and one you are still on. The possibilities are endless you just got to pick the right one for you.  Subject matter research The purpose of the Journey campaign is that they want young people to c...

Interpreting the brief Canon has launched a campaign all about "Journey" . They want young people aged between 16-25 to work together and form an allegiance to Canon equipment and services within their age group. The purpose of this campaign can make young people realise how many personals journey they have gone on throughout their lives which could have impacted them in more than one way. This can also make people realise that people go on different journeys throughout their lives and this can make people an idea of what people actually go through behind the scenes.  The type of pictures this age group could be capturing could be from the past, the present, and the future. All of these pictures could tell a story that they want people to know about. These pictures could also be what their future is going to look like as they are going to make sure that everything happens.  My thoughts on the Journey campaign Overall I think this campaign is an amazing idea for Canon as many...